Lisa Bratkovich has served as the Company’s Chief Marketing Officer since June 2018.
Ms. Bratkovich joined ChromaDex from Direct Upside Group, a direct-to-consumer marketing and customer experience transformation consulting firm, where she served as CEO and Principal since 2016. Prior to starting her own firm, Ms. Bratkovich spent 13 years at Guthy|Renker, where she served as Senior Vice President of Marketing.
Ms. Bratkovich has spent her career growing and refining the branding, marketing and customer experience of numerous direct-to-consumer products, most notably helping catapult brands such as Proactiv® and Meaningful Beauty®, into renowned health and beauty brands, each with hundreds of millions of dollars in annual revenue.
She is a graduate of the University of California – Los Angeles and is a board member of Girls in Tech, Los Angeles, which empowers women with education, resources and tools to help advance their careers in technology. She is also a board member of Organization of Women Executives, a Southern California peer network of high-achieving, executive-level women.