Dr. Rob Beudeker is the Vice President of Innovation, Human Nutrition & Health, at DSM Nutritional Products. Beudeker is responsible for the innovation program for Human Nutrition and Health at DSM, which he steers globally from Switzerland. Dr. Beudeker has an MSc in biology and PhD in microbiology from the University of Groningen in the Netherlands. He did a post-doc at the University of Texas at Austin in molecular biology after which he joined Gist-brocades (now DSM) R&D in 1984. He has been working in various functions in R&D (project-, program- and resource management) and New Business Development at DSM ever since. He has an M.B.A. from the Universities of Rotterdam and Rochester in New York. In October 2013, ChromaDex received a strategic investment from Royal DSM.