The world’s first and only FDA-safety reviewed form of nicotinamide riboside (NR).

Get ChromaDex’s own TRU NIAGEN®. Shop Now
What is NIAGEN®?
NIAGEN®, also known as nicotinamide riboside (NR), is a unique member of the vitamin B3 family. Cells can use NR to create nicotinamide adenine dinucleotide (NAD+), which is an essential molecule found in every living cell.
Why is NAD+ so important?
NAD+ enables cells to generate cellular energy from the food that we eat. It is also an important substrate for a variety of NAD+-consuming enzymes (including PARPs and sirtuins). Even though scientists have known about this molecule for more than 100 years, there are more studies being published on NAD+ than ever before. This resurgence of scientific interest is partly sparked by research showing NAD+ can decrease over time and under metabolic stress. Some scientists even think that declining NAD+ levels may play a major role in the aging process.
Why is NIAGEN® so revolutionary?
NIAGEN® is the world’s first and only known FDA-safety reviewed form of NR. It’s been demonstrated in more than four clinical trials to safely and effectively increase NAD+ in humans. Increasing numbers of preclinical studies and over a dozen registered clinical trials are continuing to explore the potential of this unique nutrient.
Why boost NAD+?
NAD has been shown to decline with age and metabolic stress. It has also been demonstrated to help support many aspects of healthy aging:
  • Increases cellular metabolism and energy production
  • Maintains healthy mitochondria
  • Promotes cellular repair